Women Bloggers and Social Media

Online marketers - take notice!

A 2009 Social Media Study summarized by eMarketer and conducted by iVillage, BlogHer and Compass Partners, showed that women like social media and blogging. Me being a woman myself, I wasn't surprised that 53% of the female online population said they were engaged in social media. After all, women tend to be very social and expressive beings. Here are some interesting facts from the study:

• 75% of the women studied said they took part in social networking sites and 55% said they used blogs
• Time spent on blogs and social sites, replaced time spent with other online and traditional sources of information.
• Participants spent equal amounts of time reading and writing on blogs

Why do women participate in social media?

• For fun (68%)
• Get information (64%)
• For entertainment (56%)
• Share opinion (55%)
• Seed advice and recommendations (43%)
• For professional purposes (14%)